Hey, girl! We hear you!

At Epiphany we try to find pieces that let you move through your world withconfidenceandcomfort. We are a mother-daughter team with 9 children between the two of us. We know we all have to do ALL the things; work, parent, grandparent, run all the errands, and occasionally play. We curated these items so you can do all the things incomfortbut without sacrificing your own confident style. We have made it our mission to travel to markets all over the country for the last eight years, touching each item and curating lovely things to wear at prices that are attainable for women in all seasons of life. Our goal is to make you feel confident while you conquer your world!

Feminine doesn't have to be fussy

Women fill so many roles. We are here to provide quality, feminine products that meet the needs of women in all seasons of life.

Testimonials

★★★★★

Versatile and wearable

"The clothes work equally well on my 50+ body as they do on a college student, while keeping the prices low and quality high. Great store! "

Teri
★★★★★

Super cute (and practical!) boutique clothing at affordable prices!

I always look forward to seeing what Epiphany has next! They always keep their customers in the loop via social media on their latest finds so you're sure not to miss out! The owners are super friendly and helpful as well as all they employ. All clothing I've purchased from Epiphany has held up great after tons of wear!

Amy
★★★★★

5 Stars

Epiphany always has cutest clothes that you can’t find anywhere else. Prices are affordable and the owners are the best! They go out of their way to accommodate customers. One of my favorite boutiques!

Leslie
★★★★★

Wonderful Clothes!

Purchased 4 items and love all of them! Such amazing quality... the sweaters are so beautiful and soft !

Cyndi
★★★★★

I have been shopping at Epiphany Boutiques since its start, and I have always been extremely impressed by the care and intentionality that Dawne and Jess take with each piece that is in the shop. Even now that I live in Nashville, I wear their clothing regularly to work, and always get positive comments. This boutique is my go-to spot for top-quality, beautiful clothing that I know was chosen thoughtfully (plus supporting local is always a bonus!). Thank you for outfitting most of my wardrobe, and I am looking forward to shopping here for years to come!

Melanie

Our hearts for Adoption

It has always been our prayer that this business would be used for good. We have always been tender towardsadoptionbut now with one of our owners in the process of domestic infantadoptionwe are using this platform to help fundraise! 100% of the proceeds of this collection goes straight to theiradoption. After their family is complete, our heart is to continue this collection to assist other families in theiradoptiondreams.

Close up of red script “bind my wandering heart” and bow on a cream sweatshirt with round neck.
Model wearing a cream long sleeve tee with script “and now I’m found” and black sheep illustration.

Our retail stores

Madison

7143-C Hwy 72 W

Madison, AL 35806

Athens

100 S Jefferson Street

Athens, AL 35611

Monday - Saturday: 9:00 AM to 5:00 PM 

Sundays: Closed